F.A.Q

General Questions

What is Ohio Mailer Collective?

Ohio Mailer Collective is a shared direct mail advertising service based in Ohio. We help local businesses get premium exposure by placing their ads on a large 9x12 postcard that’s mailed directly to targeted households in their community. We handle everything from design to printing, postage, and postal paperwork so you can focus on running your business.

Who is this mailer for?

Our mailer is ideal for Ohio-based small and medium businesses that want affordable, consistent local exposure—think home services, health & wellness, restaurants, childcare, retail, professional services, and more. Because the cost of the card is shared, even smaller businesses can get “big brand” visibility without a big budget.

What makes this different from other print advertising?

Unlike magazines or coupon books with multiple pages, our 9x12 postcard is one oversized “billboard-style” piece—there are no pages to flip through and every business appears on the “front page.” The card is printed on thick 16pt cardstock with ultra-glossy UV coating, so it stands out as the largest, highest-quality piece of mail in the stack.

How the Mailer Works

What is a 9x12 postcard mailer?

A 9x12 postcard is an oversized, full-color mailer that goes directly into local mailboxes. Because it’s physically large and high-quality, it gets noticed and handled—unlike smaller, flimsy mail. Multiple non-competing businesses share the card, each getting their own dedicated ad space while splitting the overall cost of printing and mailing.

How many homes does each mailer reach?

Each campaign is designed to reach thousands of local households using USPS’s Every Door Direct Mail (EDDM) routes. We target specific carrier routes within the zip codes we serve so you’re showing up in the mailboxes of real nearby households—not random addresses.

Will my ad be the only one in my industry on the card?

Yes. No competitors are allowed on the same card. We only accept one business per category (for example: one plumber, one realtor, one dentist, etc.). Once your category is reserved on a card, we won’t place your competitors beside you.

How often does the mailer go out?

Frequency depends on the area and how quickly each card fills. In general, we aim for a monthly cycle in active zones so businesses can build consistent, repeat exposure, which is a key driver of results with direct mail.

Do residents have to opt in to receive the mailer?

No. We use USPS EDDM, which delivers to every address on specific postal routes. That means your ad shows up in the homes of real residents in your chosen area—no email lists, no sign-ups, no guessing.

Pricing, Packages & Value

What ad options do you offer?

We currently offer three ad sizes on our 9x12 postcard. This allows you to choose the footprint and visibility that best fits your budget and goals, from a smaller “starter” space to a larger, more dominant presence on the card. All placements benefit from the same premium printing and shared mailing.

What are your advertising plans?

We offer flexible 1-month, 3-month, and 6-month ad placement options:

1 Month – Ad Placement (from $275):
Great for testing the mailer, seasonal promos, quick brand awareness, or time-sensitive offers. Ohio Mailer Collective

3 Months – Ad Placement (from $550):
Repetition builds recognition. Three consecutive mailings improve trust and response over time and generally offer better ROI than a single month. Ohio Mailer Collective

6 Months – Ad Placement (from $950):
Best for businesses that want to stay top-of-mind year-round with the lowest cost per month and the strongest long-term branding effect..

Why would I choose 1 month vs. 3 or 6 months?

1 Month:

- Low-risk way to try the mailer

- Perfect for launches, grand openings, seasonal events, or special sales

3 Months:

- Builds familiarity—people usually need to see you multiple times before they act

- Allows you to refine your offer and track response across several drops

- Often delivers better overall results and a stronger ROI than a single mailing 9X12 Postcard Side Hustle Basic…

6 Months:

- Positions your business as a “household name” in the area

- Maximizes your chances of being seen when residents actually need your service

- Spreads your investment out over more impressions and lowers your effective cost per month

How much does it cost per household?

Thanks to the shared mailer model, your cost is extremely low compared to solo mail. For example, medium-sized ads start at about $0.10 per card, putting high-impact, full-color direct mail within reach for local businesses that would never consider a full solo campaign.

Is there a long-term contract?

Single-month placements are one-time campaigns.

Multi-month placements (3 or 6 months) may be prepaid or set up on a recurring plan depending on the option you choose at checkout. Recurring plans can typically be cancelled for future cycles per the terms shown at purchase and in our Terms & Conditions; past charges are generally non-refundable once production begins.

Design & Artwork

Do you provide design services for my ad?

Yes. One of the benefits of working with Ohio Mailer Collective is that we handle the design for you if needed. Just send us your logo, offer, and key details, and our team will build a clean, effective ad that fits the card layout.

What do I need to provide to get started?

To secure your spot on the mailer, you’ll need to provide: Ohio Mailer Collective

- Company Name & Phone Number – exactly how you want them to appear

- Special Offer or Promotion – any discount, call-to-action, or incentive

- Logo – preferably a high-resolution file or Canva link

- Website URL (if available) – so customers can learn more or book online

- Any additional details or preferences – brand colors, must-have text, etc.

If you already have a designed ad, we’ll review it to confirm it fits our specs.

Do I get to approve my ad before it goes to print?

Yes. You’ll receive a proof of your ad (and/or the full card layout) to review. We only go to print after you’ve approved the final artwork. Once your artwork is approved and the print process begins, changes, cancellations, or refunds are generally no longer possible due to the custom nature of the campaign. You will also receive a file of the artwork you use as you want.

Can you reuse my ad on future mailers?

Absolutely. If you’re happy with your design, we can reuse it on future cards or make small adjustments (like changing a date or offer). This keeps your branding consistent and speeds up turnaround for recurring campaigns.

Results, ROI & Expectations

Can you guarantee results or sales from the mailer?

No marketing channel can ethically guarantee a specific number of sales—and neither do we.

What we do guarantee is:

- Your ad will be printed and mailed as promised

- You’ll be the only business in your category on that card

- Your ad will be presented in a high-quality, attention-grabbing format

Response rates depend on your offer, timing, competition, and how easy it is for people to contact or visit you.

How can I track whether my ad is working?

We recommend using at least one of these tracking methods:

- A unique promo code or “mention this card” offer

- A dedicated phone number or call tracking line

- A specific landing page URL or QR code

- Asking new customers, “How did you hear about us?” at checkout

This will help you connect new leads and sales back to your mailer placement.

What types of businesses usually get the best results?

Direct-mail-friendly industries include: 9X12 Postcard Side Hustle Basic…

- Home Services: roofers, plumbers, electricians, HVAC, landscapers, painters

- Health & Wellness: gyms, personal trainers, chiropractors, massage/spa, dentists

- Family & Lifestyle: childcare centers, tutoring, after-school programs, kids’ activities

- Local Retail & Food: boutiques, bakeries, cafés, restaurants, furniture stores

These businesses benefit from being visible to nearby households who are likely to buy locally.

Booking, Billing & Policies

How do I reserve a spot on the next card?

You can:

Click “Book Now” on the site to schedule a call, or

Choose your ad option directly from the Home Page section and checkout online.

Once payment is received, we’ll follow up to collect your details, artwork, and offer so we can start your design and placement process.

How do payments work?

All payments are processed securely online in U.S. dollars using our payment processor. By submitting an order, you authorize us to charge your selected payment method for your chosen ad size and term. Pricing, taxes, and any fees are clearly shown at checkout.

What is your refund and cancellation policy?

Because each card is custom designed and printed, advertising purchases are generally non-refundable once artwork is approved or the print process has started. If you need to cancel or make changes, contact us as soon as possible—before your proof is approved—to see what’s possible within the production timeline.

Can I pause or change my multi-month placement?

For multi-month campaigns, changes and cancellations typically apply to future print cycles, not those already in design or production. The exact rules for your plan (3-month or 6-month) will be included in your order confirmation and are governed by our Terms & Conditions.

Getting Started

What does the process look like from start to finish?

Here’s a simple overview of how it works:

1. Inquiry / Booking – Contact us or book online. We’ll confirm availability on an upcoming card and your category’s exclusivity.

2. Choose Your Package – Select your ad size and 1/3/6-month placement.

3. Submit Your Details – Send your business name, logo, offer, website, and any preferences.

4. Design & Proof – We create or finalize your ad and send you a proof to approve.

5. Print & Mail – Once approved, the card goes to print and is mailed to thousands of targeted households using USPS EDDM. 9X12 Postcard Side Hustle Basic…

6. Track & Repeat – Track your calls, leads, and sales. Many businesses renew for extended visibility and better long-term results.